Work — New York
Medicube in Times Square
Medicube’s product visuals appeared on a large digital billboard at 1500 Broadway in New York’s Times Square. Running from June 29 to July 5, 2026, the campaign brought the Korean beauty brand’s imagery and messaging into the streets of Manhattan.
Campaign Overview
- Brand
- Medicube
- Location
- 1500 Broadway, Times Square
- Market
- New York, United States
- Campaign Dates
- June 29–July 5, 2026 (Eastern Time)
- Format
- Digital Out-of-Home
- Creative Length
- 15 seconds
Product Visuals on a City Scale
The creative paired a pink background with prominent product imagery and short English messages, including “NEW Booster Pro X2” and “FOR SCULPT & GLOW.” Different frames showed close-up product views and circular arrangements while maintaining a consistent visual identity.
On Location at 1500 Broadway
These campaign photographs document the Medicube creative on the billboard and its surrounding streetscape. They show how the visuals appeared alongside the buildings, traffic and pedestrian activity of Times Square.
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